Born in Tuscany, Italy, from a family of photographers and doctors, he started at 12 years old to do image productions as photographer and film-maker. He directed over 84 Tv movies and produced 7 Tv series for national networks such as Rai Radio Televisione Italiana, Mediaset, Sky, Bbc, France 2, Fox, Pbs. He received 7 nominations and several awards. Among is past clients, many international majors companies and US institutions including office of "Mike Rounds" double elected former "Governor’s of South Dakota State".